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Advantages to Agencies:
01. Lastminuteinventory.com will open opportunities to try out media at prices that are more feasible.
02. Will allow you to complement the existing buying system through cost effective buys of last minute inventory.
03. During a campaign you can pick up inventory that complements the schedule without having to renegotiate /restructure buys.
04. Will help you maximize ROI for your clients. |
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Advantages to Media Owners:
01. Lastminuteinventory.com will help you get returns on what is currently a zero return proposition on loss of inventory.
02. Lastminuteinventory.com provides consolidated real-time interface to manage inventory that may otherwise have been lost or wasted.
03. It gets advertisers / buyers to come to you online, day-after-day, opening up a completely new sales channel without any great new investments in extra effort / manpower.
04. New clients may also possibly emerge with the emergence of this online media market place where opportunities to buy are open to all. |
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Advantages to Advertisers:
01. Opportunity to book Prime media in last minute at a discount or a premium.
02. Opportunity to sample and evaluate media at a lesser cost.
03. Lastminuteinventory.com allows you to complement the existing buying system through cost effective buys of last minute inventory, thereby maximizing ROI.
04. Greater control on Ad budgets.
05. Easy access to Tail Media / Niche Media inventories.
06. During a campaign you can pick up inventory that complements the schedule without having to renegotiate /restructure regular buys. |
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