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Why LMI
Why LMI
    e4m INBA 2010: Subhash Chandra inducted into the Hall of Fame for Continuing Contribution to Industry (Entrepreneur)    VGC picks up steam in the Bangalore market; bags Madura, Fosters, The Park    e4m INBA 2010: Industry honours the contributions of Kalanidhi Maran, Rajdeep Sardesai, G Krishnan, Barkha Dutt, Shazi Zaman, among others    ERAA 2010: Awards exclusively for radio industry an interesting initiative, say media planners    Jagdish Acharya’s ‘Cut The Crap’ adds Livon & Recova brands to its kitty    Nandini Bhalla joins Cosmopolitan as Editor    Style Spa strengthens brand experience; rolls out first ever TVC    Indian Magazine Congress kicks off in Mumbai today    ITPO invites metro panels, hoardings for Metro lines in Delhi    Cellular phone service advertising in print falls 13 pc during H1 2010: AdEx Analysis

Why LMI

Advantages to Agencies:

01.
Lastminuteinventory.com will open opportunities to try out media at prices that are more feasible.

02. Will allow you to complement the existing buying system through cost effective buys of last minute inventory.

03. During a campaign you can pick up inventory that complements the schedule without having to renegotiate /restructure buys.

04. Will help you maximize ROI for your clients.
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Why LMI

Advantages to Media Owners:

01.
Lastminuteinventory.com will help you get returns on what is currently a zero return proposition on loss of inventory.

02. Lastminuteinventory.com provides consolidated real-time interface to manage inventory that may otherwise have been lost or wasted.

03. It gets advertisers / buyers to come to you online, day-after-day, opening up a completely new sales channel without any great new investments in extra effort / manpower.

04. New clients may also possibly emerge with the emergence of this online media market place where opportunities to buy are open to all.
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Why LMI

Advantages to Advertisers:

01.
Opportunity to book Prime media in last minute at a discount or a premium.

02. Opportunity to sample and evaluate media at a lesser cost.

03. Lastminuteinventory.com allows you to complement the existing buying system through cost effective buys of last minute inventory, thereby maximizing ROI.

04. Greater control on Ad budgets.

05. Easy access to Tail Media / Niche Media inventories.

06. During a campaign you can pick up inventory that complements the schedule without having to renegotiate /restructure regular buys.
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