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In today’s massively advertised environment, LMI brings an opportunity to make that rupee work harder for all the stake holders in the industry – Advertisers, Agencies & Media. The concept is unique and it helps disseminate information making it “One Stop Shop” and has no limits in adding value to the user as time goes by. The site is user friendly to transact and adds value to everyone’s business. My heartiest congratulations to LMI for putting together the site and I wish more participation from the industry

Venkatesh. S
(Sr. Vice President, lintas media group)

The need for this service has existed for a while now so its good to see that you guys are getting it up & running right away.

Kajal Malik
(Vice President, lintas media group)

TAM Media Research casts a wider net in the New Year Apollo Hospitals assigns creative mandate to Bates141 Chennai Overview 2008: With increased competition, Marathi GECs need to shed ‘me too’ image Mixed Media: TRP chase, mobile may dominate the year ahead Creativeland Asia adds Medimix and Cuticura creative biz to its kitty Radio One expands ‘Fataafat’ into a full-fledged national brand campaign PR Pundit celebrates 10th birthday with fresh branding Number of advertisers & brands go up in 2008 – AdEx Analysis

Very soon, LMI could bring about a gradual but definite shift in the way media is bought and sold in India.

In subsequent versions of LMI, we may even see features like : Open Auctions for prized inventories, Online Reverse Auctions from large media buyers, Optimized Media Planning from the available inventories, Optimized Mixed Media Planning for given media objectives… and more.

Watch this space for informatory articles on consumer insights, market trends, and new learnings from stalwarts and thought leaders in the industry.